Giving way to children over screen time was a battle that vanished when the first pandemic lockdown happened, and parents had to find ways to enable their children’s lives to continue and use whatever digital devices available to maintain a link with education. We commented a few weeks ago on Facebook´s attempt to launch a version of Instagram for under 13´s, but the lure of further profits from this “untapped” section of the population is a golden nugget for many other media companies. This article from ABC news in Australia confirms that “Australians spend about one-third of their day in front of screens…atrophying parts of children’s brains associated with impulse control and reward and making them less able to manage their emotions”. Psychologist Brad Marshall also confirms that in his clinic in recent years cases have been “pretty much exclusively just screen issues”. This combined with the fact that a US government committee referred to YouTube for kids as a “wasteland of vapid, consumerist content” where only 4% of the videos has educational content the conclusions are clear. With Escudo Web´s software parents can remotely set a filter to limit access to certain sites and can also freeze the screen of a device to limit addiction.